Facebook just alerted me to a new feature called "Call to Action," which I have taken advantage of for our Valley 'fan' page: https://www.facebook.com/pages/Valley-of-Philadelphia-Ancient-Accepted-Scottish-Rite/454696140552
This new feature has allowed me the ability to add a "Sign up Now" button to our fan page, that will take interested Master Masons directly to the downloadable petition page on our Valley web site! http://www.philascottishrite.org/Petition.htm
Social media has been an invaluable tool for us for a number of years. It has had its naysayers too, but features like this continue to prove that this medium, if used correctly and to its full potential, can create opportunity for both consumer and vendor. Or in our case, interested Master Masons and the Valley of Philadelphia!